I’m a digital marketing consultant. I help organisations grow and win new business through digital.
If you’re looking for a trustworthy, experienced and jargon free approach that delivers the results, then you’ve come to the right place. Kick off your shoes and put your feet up, I’m going to put the kettle on.
What do you need help with today?
Whatever your question, or problem, I’ll do my best to help you. Whether you need some advice on a new website, a recommendation for a good copywriter or an understanding of how much a lead should cost in your industry, I can help. These are just a few of the questions I get asked.
The price of a website often depends on who is building it and of course how big the project is. Using a freelancer or contractor can be the cheapest route, but only if they are managed correctly. Most agencies typically charge 3-4 times what a freelancer or contractor would. Agency prices vary enormously, often increasing with the agency size, location or specialism.
To work out what it costs to generate a new lead or sale, firstly you need to accurately track all your leads, via your website, phone or any other channels that you are using, sometimes it's easier when these brought together through a CRM system. Once you know how many leads you have, simply divide the cost of marketing by the number of leads you receive.
There are four main pillars to SEO the way I explain it. All four pillars play a part in Google’s assessment on whether your website should be ranked highly. SEO is normally a longer term strategy of digital marketing, with many agencies doing monthly work to help improve your rankings. Costs vary tremendously, normally depending on how much domain authority you have, compared to your competition.
It's normally because their website has greater authority and relevance than yours. To influence these factors, you can look at optimising your website (SEO) or consider running a PPC campaign on Google, which appears at the top and bottom of every page, giving you instant visibility.
What can I bring to your organisation?
Clarity on what works
You only have to type in ‘digital marketing’ into Google and you’ll get thousands of articles and tons of conflicting advice on what works best. I bring clarity by cutting out the noise and jargon and bringing to focus the things that will work for your organisation.
Good advice on hand
Don’t worry, it’s not ‘Who wants to be a millionaire, but my clients find that having a friendly and knowledgeable expert on hand for advice, to help them stay on course and ensure they don’t miss out on opportunities is very handy.
A shorter route to success
It’s easy to spend a lot of time and money on digital marketing and get little results. I can tell you what to do and how to do it quickly – giving you a shortcut to the strategies that will get you ahead of your competitors and get you more sales and leads.
Good value
I charge for the value I add, not the time that I spend. So my goals are always aligned with yours, whether it be new signups, sales leads or bottom-line profit. I work with you to help you achieve your goals and I’m focused on the same thing as you are.
My network of contacts
Having run my own digital agency for almost 20 years, I’ve worked with some very good people. From copywriters and SEO experts through to developers and UX designers. They are masters of their craft and get the job done right the first time. I’ll introduce you to them.
Honesty
I don’t sugarcoat things, but rather take an honest, straight-talking approach. My job is to help your organisation connect with your audience, and I won’t be afraid to tell you where things need improving or if something is holding you back.
Why do clients work with me?
Most clients work with me because they want to understand how to generate new sales and leads online, both in a greater volume and better quality.
By giving my clients proven techniques that work in their sector, they can get a fast track to success, potentially saving thousands trying different approaches that don’t work.
I help by creating digital strategy that will be effective, then I bring together the right tools and people to get the results they need. It’s what I’ve been doing for the last 20 years and it’s worked for hundreds of customers.
“I’ve worked with Steve for a number of years now, and he has a near unique ability to make the mystical world of digital make complete sense.”
Pete Freeman
My areas of expertise
What does it cost?
I charge based on the value that I add. For most clients I work on the basis of a low retained fee and then get compensated based on the value I add through delivering extra sales and putting cash in your bank and profit on your P&L.
This varies from organisation to organisation and the best thing to do is get in touch and have a chat, or fill out my icebreaker form.
